Effective Date: 02 June 2025
Applies To: All employees involved in client engagement, onboarding, and support
Issued By: Customer Service & Sales Departments
1. PURPOSE
To provide a structured and consistent approach to onboarding new clients and delivering reliable after-sales support, ensuring client satisfaction, loyalty, and long-term partnership success.
2. SCOPE
This policy covers the entire client journey from initial onboarding through to after-sales support activities, including product/service delivery, training, issue resolution, and relationship management.
3. CLIENT ONBOARDING
3.1 Welcome and Introduction
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Assign a dedicated Client Relationship Manager (CRM) for personalized service.
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Provide the client with a welcome package containing key contacts, service information, and support resources.
3.2 Documentation and Compliance
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Complete all contractual formalities, compliance checks, and documentation before service commencement.
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Verify client understanding of terms, service levels, and safety protocols.
3.3 Orientation & Training
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Provide necessary training or briefings on product use, safety, or operational requirements.
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Ensure clients know how to access support channels.
3.4 System Setup & Integration
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Assist clients with any system access, portals, or software integration needed for smooth operations.
4. AFTER-SALES SUPPORT
4.1 Support Availability
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Offer timely and accessible support via phone, email, or on-site visits.
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Maintain clear SLAs for response and resolution times.
4.2 Issue Logging and Tracking
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Record all support requests and complaints in the CRM or support system.
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Provide clients with reference numbers and status updates.
4.3 Proactive Follow-Up
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Conduct regular check-ins to review client satisfaction and anticipate needs.
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Share updates on new products, services, or improvements.
4.4 Continuous Improvement
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Collect client feedback regularly and use it to enhance service delivery.
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Address recurring issues through root cause analysis and corrective action.
5. ROLES & RESPONSIBILITIES
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Client Relationship Manager: Primary contact, manages onboarding and ongoing relationship.
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Customer Support Team: Handles day-to-day support requests and escalations.
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Sales Team: Coordinates transition from sale to onboarding and supports account growth.
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Compliance Officer: Ensures all client onboarding meets regulatory and contractual standards.
6. TRAINING
Staff engaged in onboarding and after-sales must receive periodic training on client engagement best practices, product knowledge, and communication skills.
7. MEASUREMENT & REPORTING
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Track onboarding completion rates, client satisfaction scores, and support resolution metrics.
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Report regularly to management and implement improvements based on findings.
8. CONTACT
For onboarding or after-sales support, clients should contact:
📧 support@mplats.co.za
📞 013 516 0549